iAngels
iAngels is an innovative venture capital firm led by two visionary entrepreneurs, Shelly Hod Moyal and Mor Assia. The company offers a unique investment model through a cutting-edge technological platform that provides investors with real-time access to extensive information about their portfolios—delivering transparency, control, and a tailored experience. As part of the rebranding process, we conducted in-depth research of the ecosystem and led a strategic workshop to develop the core concept guiding the visual identity: Venture Beyond — a reflection of iAngels’ vision, its proactive collaboration with entrepreneurs, and its drive to look further and go beyond. The entire visual language was inspired by the bird’s-eye view — the ability to see the big picture, to think expansively, and to move forward with clarity and height. The wing symbol at the heart of the new identity responds directly to the brand name, iAngels, and visually embodies the promise of “Beyond”: to support, elevate, and offer a sharp and elevated perspective throughout the journey. *Created at Open studio