cibus
Cibus is a leading company that provides meal subsidy solutions and employee benefits through a technological platform, offering access to deals and benefits at over 10,500 networks and restaurants in Israel. After its acquisition by Pluxee, a company specializing in employee benefits solutions and managing incentive programs worldwide, the need arose to create a connection between the two brands and establish Cibus under a refreshed and integrated design language. During the rebranding process we created for Cibus, we faced a unique and fascinating challenge. The task was to combine two different design languages—Cibus’s and Pluxee’s—and create a strong, cohesive, and memorable language for Cibus. The process involved a deep understanding of the leading design principles of each brand and, ultimately, merging them into a new and unique visual language that reflects the brand’s values and its position in the market. Created at Studio Designit in collaboration with designer Noa Agassi. Credit for Israeli street photography: Ilia Kotliar.